Brand Strategy
Brand
Montague-Wilson builds brands and brand portfolios that remain relevant and differentiated in the face of changing markets. In a world of digital transformation, we think systematically and creatively, to build new brands, reposition existing ones and enable future growth.
Capabilities include
- Positioning
- Architecture
- Portfolio
- Identity and Expression
- Names and Taglines
- Management and Governance
Innovation
Montague-Wilson drives innovation that powers growth.
Too many businesses have wasted precious capital on waves of digital innovation initiated without a clear strategy. We focus first and foremost on insight. This ensures that our clients' innovation drives their business, is rooted in their purpose, and delivers value for the customer of the future.
Capabilities include
- Growth Strategy
- Customer Opportunity
- Concept Development
- Venture Planning
- Prototyping and Piloting
Marketing Support
We help marketers stay ahead of change.
At Montague-Wilson we help marketing organisations develop the structures and tools they need to stay ahead of the changing customer landscape. From generating real-time customer insights from complex data to establishing rapid-response marketing capabilities, our work drives preference and accelerates growth.
Capabilities include:
- Market Opportunity
- Segmentation
- Value Proposition
- Messaging
- Go-to Market Strategy
- Marketing Effectiveness
Experiences
Montague-Wilson believes brands today are built not just from what they say, but what they do and what they make possible for their customers. We help our clients create meaning in their customers’ lives by turning innovative ideas into captivating experiences. By working in a studio model that uses rapid prototypes, we design bold, forward-looking customer solutions that set trends, rather than chase them.
Capabilities include:
- Experience Strategy
- Experience Design
- Employee Experience
- Service Design
- Touchpoint Optimization
- Signature Moments
Brand Activation
Montague-Wilson believes that for an organisation to succeed, it needs an energized employee base that believes in and champions its brand. To achieve this, we help companies activate their brand within their internal networks, creating a sense of shared purpose and inspiring belief.
Capabilities include:
- Employee Engagement
- Employee Value Proposition
- Events and Programs
- Internal Communications
- Capability Building